Digital Signage Advertising: Meeting Hd?s Demands
Digital Signage Advertising: Meeting Hd?s Demands
When I think about digital signage, I’m sometimes reminded of the perpetually hungry, ever-growing plant from the musical “Little Shop of Horrors.” You might remember that unusual flora. It’s the talking, singing Venus Flytrap on steroids that constantly demands “Feed Me!” I can’t help but think of that giant man-eating plant, because its appetite for flesh was as large and insatiable as that of digital signage for content.
Content is the currency of digital signage. Without it, digital signage would be about as appealing as looking at a dimly lit mirror. So, it’s imperative that digital signage users source, create and schedule enough of the right kinds of content to attract and hold the interest of their audiences till they’ve delivered their intended message.
Not an easy task under normal conditions, the job is even harder when high definition is added to the equation. The appeal of HD content on a digital sign is straightforward. High definition television’s ability to reproduce enough picture detail to convey a previously unattainable sense of realism is powerful. Sports fans who watch their favorite teams in HD never want to go back to their ordinary TVs, and nature buffs who tune into Discovery HD Theater can feel overwhelmed at times by the Mother Nature’s majesty.
Transplant that HD realism to a retail digital signage network, for example, where marketers want to create a specific mood or portray their merchandise in the best possible light. Under those circumstances, understanding the allure of high definition to digital signage marketers is as clear as an HD image itself.
However, the issue of sourcing HD content –particularly video originated in high definition- is significantly less clear. While it seems that every week another press announcement trumpets the arrival of a new TV channel or cable network in HD, the reality is the video production industry is still in a transition period between conventional television and HDTV. HD content can be shot for your digital signage needs, but there is a strong demand for HD production services and limited supply –so be prepared. On a positive note, those content creators who wish to shoot their own HD digital signage content have a broad selection of relatively affordable camcorders from which to choose.
Another source of HD content is your company’s film library. Remember continuous-tone film is a high-resolution –or at the risk of confusing things “high definition”- medium. Film can be transferred to HD video, and depending on your project, doing so might make sense.
Upconverting standard definition television to HDTV is an option as well. Depending on how you intend to use the content, this may be an entirely suitable solution for your HD content needs. While it may not be ideal, upconverting select content has significant advantages over shooting original HD material in terms of cost, speed and opportunity. Remember, many programs you’re ooing and ahhing at today on your HDTV may include sequences that have been upconverted from standard definition footage. That’s especially likely to be the case for historical file footage.
If you’re not looking for original HD content, you’re options are a little broader. Cable, satellite, and even Telco TV services make a variety of channels and networks available in high definition. It is even possible to turn a computer with a USB 2.0 port and a USB device that’s an ATSC tuner along with a loop antenna into an HD receiver/digital video recorder for terrestrial (over-the-air) broadcast HDTV content. While I specifically am not advocating unauthorized use of copyrighted material, the availability of the USB HDTV tuner and recorder does increase your flexibility and options.
Feeding digital signage’s insatiable appetite for content has never been easy, and HD makes the task even more troublesome. But you are not without options. Originating HD content, transferring existing film assets to HD and upconverting ordinary video content to high definition are starting points. With time, HD production capabilities will become so prevalent that creating high definition content will be taken for granted. Until that time point, creative digital signage content pros will assess their resources and employ the options that make sense today.
David Little is a digital signage authority with 20 years of experience helping professionals use technology to expand their marketing messages with alternative media. Visit http://www.keywesttechnology.com and find how you can expand your marketing horizons. For further insight, download my free white paper Why Digital Signage Works. It gives a quick overview from an industry perspective on the fundamentals of digital signage. Included are some recently published findings by Neilsen Media Research on the measured impact of strategically placed digital signs. And while you are browsing our web site, sign up and take advantage of our free weekly Webinars that give you hands-on experience with our digital signage software.
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Digital and Portable Projectors
Digital and Portable Projectors
Running a enterprise from household has each its advantages and disadvantages. On the other hand there is no obtaining anyway from the office. Set aside a area for team conferences. This area could double up as a lunch space as well. Setup the area with a long table that isn't too pricey and not elaborate. Also place up a projector and display screen inside the space. You can use a whiteboard instead of a display. Selecting a projector will require you conduct a small analysis. Electronic projectors are a new fairly new technologies that was invented in 1987, but technological and price constraints stopped it from becoming developed for commercial use. Electronic projectors use Digital Light Processing (DLP) technologies which is giving LCD, plasma screens and HDTV's a run for their cash. Electronic projectors are now utilized on a common basis to give displays in businesses and corporations due to the fact of their low noise levels, light fat and less energy consumption. The electronic projectors are also extremely portable since of their decreased weight as compared to previous projectors. Sales executives are utilizing these projectors for on road displays because of their portability. DLP's create shake totally free images which are clear, bright and distinct. Installing this within your conference area won't only assist you to with good presentations and using a small much more investment you can get a killer home entertainment method that will be the envy of all who see and hear about it.
A new trend within the marketplace is the use of mini projectors. You ought to take into account buying a mini projector for displays to your prospective clients. The mini projector is tiny enough to fit inside your pocket and is greatest suited for displays exactly where the body is generally text and images, like a PowerPoint presentation. It comes having a battery lifestyle of 1.five hours and an external battery to increase the existence by an additional 1.5 hours is offered. It comes using a constructed in USB port, VGA, HDMI, video and other input /output connections for straightforward use.
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Digital Business Products
Digital Business Products
Technology makes it possible for professionals to manage, perform, and monitor various tasks efficiently and more effectively using a single device or equipment. Since the beginning of the digital era, doing business transactions has never been easy and fun. If you are still one of the very few people still juggling their countless works and home tasks using old and grumpy apparatus then I suggest you look at the items below and your life will never be the same again…
Multifunction
Imagine your fax machine, photo copier, scanner, printer, and phone all combined in a single unit. You can save so much money, space, and most importantly free yourself from the trouble of setting, configuring, maintaining and repairing all these units. Most mulifunctions currently offered in the market have all or some of the typical office business products such as the abovementioned equipment. Popular manufactures of multifunctions are Panasonic, Xerox, Canon, Lexmark, Philips, Sharp and Epson. With multifunctions, everything you need to do your business is all in one place.
Projectors
Any presentation, be it a product demo, annual report meeting, or company event, will never be successful without an effective and creative visual effects. Most projectors are very handy and portable. A presenter can effortlessly persuade his audience about something because of what is projected in front of them. Projectors also make it possible for a huge number of viewers to see clearly what is being presented even if they are seated quite a distance away from the presenter.
PDA
Almost everything right now is done online. From reading important business messages, confirming client meetings, checking daily sales to inventory tracking, the internet ensures we can d business anytime and anywhere we are. And that is the reason why PDA’s have become popular and a must-to-have gadget for every professional individual who is constantly on the go. With a PDA, important files and contacts are only a click away. One can read and send emails, access important websites, organize files and documents without the need to reach the office, manage people’s addresses and contact numbers and even find the shortest route to an unknown meeting place. Isn’t it great?
Voice recorders
Modern models of voice recorders come with special features such as voice recognition, joining and splitting of files, uploading of voice files, advanced security settings, and easy connection to other devices such as your persona computer. Years ago, voice recorders are simply used to document voice files but now you can use it to do other tasks which were normally done using other devices. Its name shouldn’t be voice recorder anymore!
A website where you can find and download the instructions about all the Business products like Mulifunctions, Projectors, PDAs, Voice Recorders and many more.
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Digital TV Receiver: Will Your Customers Lose Their Signal?
Digital TV Receiver: Will Your Customers Lose Their Signal?
By June of this year, all of the US will be switching from analog to digital TV. Will your customers lose their signal?
** Will Everyone in the US be Able to Receive a Digital Signal? **
No, they won’t. People with older sets and some of the smaller devices with television functionality such as cell phones, portable TVs, and car DVDs are going to be left with nothing but static. At this time in the US, which is using ATSC, there hasn’t been a way found to convert car DVDs, mobile phones or a portable TV of any kind.
** Will This be an Issue for Resellers? **
It might. If you are going to be selling the digital TV converters and assorted products, you need to be sure that your customers fully understand the situation and the limitations as noted above. For example, if someone in the US buys a converter box to switch his DVD and television to digital TV, it won’t work and yes, this could be a problem for both you and the customer.
** Should You Offer a Refund if it Doesn’t Work? **
You should. After all, it isn’t the customer’s fault and honestly, the whole field of digital TV is still in its fledgling stages here in the US and in many other places around the globe. It’s difficult for a customer to get a good handle on what will or will not work.
However, we can qualify that statement by saying that before you refund, you should first determine exactly why the device won’t work. If the customer has purchased the converter for an older model television set, they may just need to either install an external antenna or replace their existing external antenna with one that will pick up a stronger signal, necessary for digital TV.
If, however, the customer was trying to convert their mobile phone or portable TV, you may as well give their money back because there is no fix for that problem.
** How Can You Protect Your Reputation & Avoid Problems and Refunds? **
The smartest thing you could do is employ this old adage: An ounce of prevention is worth a pound of cure.
In other words, try your best to educate and inform your customers before they purchase digital TV equipment about what will and won’t work.
For example, if you have a customer from the UK order a digital converter box that was made for the ATSC used in the US, don’t send the order though to your dropship supplier until the order is corrected! Or if you have a customer in the US that buys a DVB-T converter that was made to be used in China, it won't work. Get in touch with your customer immediately; let him know why the equipment he bought won’t work where he lives, and then offer to change the order for him to the correct item.
That way, you will have gained a happy customer and enhanced your selling reputation, and kept a problem from rearing its ugly head!
Remember---a stitch in time saves nine!
Take the hassle out of listing a digital TV receiver. Chinavasion.com gives you the details and information you need to know to sell DTV products successfully. Learn more now at http://www.chinavasion.com/index.php/cName/home-audio-video-digital-tv/
Rose Li is the PR Manager for Chinavasion, China's premier dropshipper for wholesale consumer electronics
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DVB-T Digital TV and Analog TV In-Car LCD Receiver (7 Inch)
DVB-T Digital TV and Analog TV In-Car LCD Receiver (7 Inch)
DVB-T Digital TV and Analog TV In-Car LCD Receiver (7 Inch). This is a superb dual function portable TV Player for in-car use capable of receiving both Digital TV (DVB-T) and Analog TV signals. With an impressive 7 Inch LCD screen providing crystal clear visuals for you to enjoy your TV, this great device gives you the convenience of watching TV while you are on the road using the supplied car charger. Coming with a user-friendly menu system, this is a great portable device that lets you watch your favorite terrestrial TV channel, digital or analog - never miss another minute of your favorite show again!
With a built-in media player and EPG functions, the CVFQ-E25 is the perfect mix of versatility and functionality, giving you easy access to all the local terrestrial TV channels. The USB slot provides easy connectivity for your favorite multimedia files, while the supplied mounting bracket lets you conveniently locate the TV Player inside your car for the best possible view. Watch the news, the latest TV shows or live sports on the road with this great portable DVB-T and Analog TV Player. Enjoy crystal clear digital and analog TV together with your family and friends while in the comfort of your car. This would be perfect for you and passengers during long journeys, vacations, road trips or regular commutes.
With superb dual TV functionality, crystal clear visuals and a spacious 7" screen, the CVFQ-E25 would also be the perfect gift for anyone who loves the freedom and convenience of both portable digital and analog TV in your home or work vehicle.
At a Glance...
DVB-T Digital TV and Analog TV In-Car LCD Receiver (7 Inch) High quality DVB-T receiver for excellent digital TV reception User-friendly screen interface with superb image clarity Comes with adjustable mounting bracket for maximum viewing comfort
Note: This product supports the DVB-T digital TV format used in Europe and certain other regions of the world. It will not work in North America.
China Manufacturer Specifications
Main Function: DVB-T Digital TV In-Car Player with Analog TV Functionality Screen size: 7 inch TFT LCD Screen Resolution: 480 x 234 Aspect Ratio: 4:3, 16:9 Brightness: 250cd/m2 Contrast Ratio: 300:1 Viewing Angle: 120°/100° (H/V) Power Consumption: 9W Input Voltage: DC 12V Audio Output: 2W × 2 Video Output: RGB, CVBS, S-Video Input signal: AV1, AV2, ATV, DTV (DVB-T) Color System: PAL, NTSC, SECAM, AUTO Sounds System: BG / DK / I / M / L Color: Charcoal Black Dimensions (mm): 190 (L) x 120 (W) x 28 (H) OSD Languages: English, French, Russian, Hebrew Manufacturer Ref: RT3OQS4R80XV
On Board Buttons:
- Power On/OFF
- +/- Buttons
- Menu Button
- CH- Button
- CH+ Button
- A/V Button
On Board Slots:
- Power ON/OFF
- 12V Power
- Earphone
- AV1 IN
- AV2 IN
- AV OUT
- TV Antenna
- USB slot
Product Notes
Easy to set up with intuitive on-screen interface EPG functionality for recording TV
Package Contents
Model CVFQ-E25 DVB-T Digital TV and Analog TV In-Car LCD Receiver (7 Inch) TV Antenna Power Adapter (100-240V 50/60Hz) Car Charger A/V Cable Mounting Bracket Remote Control User manual - English
FAQ - Frequently Asked Questions
Does this Digital TV and Analog TV In-Car Player work in North America?
Although the system is capable of receiving analog TV in North America, the continent uses a different digital TV standard (ATSC) so the system will be unable to receive digital TV channels in North America.
Login for Wholesale Discount Price Written By: D.T.
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Current Reviews: This product was added to our catalog on Monday 08 June, 2009.
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